Promote Your Library

Conquering Social Media: A Strategy for Libraries (102)


Description
*️⃣ Social media is one of the few places where libraries can reach new cardholders and target and engage current library users. But algorithms make success tricky for most libraries. Your organization, whether public, private, or academic, can transcend those changing rules by centering your social media promotions on strategy and implementing best practices that will hold no matter what changes are made to platform algorithms. *️⃣ This course is for any library employee who works with social media for their organizations or anyone who wants to use social media to further their organization’s overall goals. In this course, you’ll learn how to match your promotional goals with the available audience on each of the social media platforms. You'll also learn how to determine which kind of content works best on the platforms and how to find the latest information on best practices for ever-changing social media algorithms. Finally, you'll get guidance for handling negative comments and using social media to form a lasting relationship with your community. This course will take the average learner about 4 hours total to complete. Group rates are available: 20% off for 3-25 seats 30% off for 25-49 seats 40% off for 50-99 seats Ask us if you need more than 100 seats. To take advantage of a group rate, email learnwithnovelist@ebsco.com. *️⃣ Here are the core skills you will learn in this course: - How to create a strategic plan for engaging readers on social media, including assessing which platforms are most effective for your library, and creating processes and guidelines for more efficient workflows. - A deep understanding of how algorithms work, and how to find and post content that successfully capitalizes on those algorithms. - How to measure social media performance and use that data to make decisions about future posts. - How to handle negative comments and use social media to form relationships with your community. *️⃣ Course format: You have 24/7 access to this course for one year from the date of purchase. It can be completed at your own pace. This course offers four broad lessons with multiple small units in them. Lectures are presented in video format and include closed captions. You will have graded quizzes and assignments to assess your learning level, but there is no final class grade. Complete each lesson to receive your course completion certificate. *️⃣ Course instructor: The instructor of this course is Angela Hursh, Senior Engagement Consultant for NoveList. Angela's background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County and more than 20 years as an Emmy-award-winning broadcast television news journalist. In her current role for NoveList, Angela helps libraries create effective and engaging marketing with a personalized approach. In addition to her work at NoveList, Angela is the creator of SuperLibraryMarketing.com and the host of The Library Marketing Show. *️⃣ Last updated: June 2022

Course Instructor: Angela Hursh Estimated completion...: 4 hours Course Level: Two

Content
  • Lesson One
  • Welcome to the course!
  • Set Your Library Up for Success
  • Lesson Two
  • Some things never change!
  • Poll
  • Evergreen Posting Best Practices
  • Lesson Three
  • Measuring and Applying Data to Improve Social Media Success
  • Lesson Four
  • Using Social Media to Cultivate a Relationship with Your Community
  • Summary
  • Key Takeaways
  • Post-Course Survey
  • Learn with NoveList Team Contact Information
Completion rules
  • You must complete the units "Set Your Library Up for Success, Some things never change!, Evergreen Posting Best Practices, Measuring and Applying Data to Improve Social Media Success, Key Takeaways, Post-Course Survey"
  • Leads to a certificate with a duration: Forever