Research from the Pew Institute shows the main reason people get a library card is because they want to check out materials like books, e-books, and audiobooks. This two-hour session will provide lots of tips and best practices for doing just that.

Libraries must promote the breadth and depth of their collection. The collection is the core of library work and is the base for all the other work of the library.

Your staff will leave inspired to engage the entire community in the entire collection, reaching readers in the places where they are both looking for reading suggestions and places where they didn't even know the library could help them.   

Learn how to create a marketing strategy customized to your library using proven practices that get measurable results. This deep-dive course includes ten hours of live instruction with plenty of activities, discussion, and time for questions.

Do you want your staff to better understand their role in growing your circulation and programming numbers in an effective way? Do you or your staff find the idea of marketing overwhelming? Your library will leave this in-depth course with the confidence to create a plan that will increase circulation, promote events and services, as well as create brand awareness and library loyalty through goal-based, measurable library promotions.  

Let a NoveList expert guide you in developing, implementing, and measuring an effective strategy for telling your library’s story in a way that’s sustainable, memorable, and effective. This deep-dive course includes six hours of live instruction with fun activities that teach staff how to mesh storytelling and marketing.

Raising awareness and garnering stakeholder support of libraries is particularly challenging right now. Whether you’re concerned about budget cuts, seeking additional funding, or want to remain relevant especially while your services are limited, an advocacy plan is essential.