Promote Your Library

Marketing Foundations (205)


Description
*️⃣ This course is available through institutional purchase only. For more information, contact us at LearnwithNoveList@ebsco.com for a free consultation. Do you want your staff to better understand their role in growing your circulation and programming numbers in an effective way? Do you or your staff find the idea of marketing overwhelming? Learn how to create a marketing strategy customized to your library using proven practices that get measurable results. You and your staff will leave with a plan to increase circulation, promote events and services, as well as create brand awareness and library loyalty through goal-based, measurable library promotions. This is a ten-hour course deep-dive course. It can be broken up into sections for easier remote learning. *️⃣ Example learning outcomes include: - Marketing your library with website and social media. - Measuring and analyzing key metrics. - Using data to improve results. *️⃣ Course instructor: The instructor of this course is Angela Hursh, Senior Engagement Consultant for NoveList. Angela’s background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County and more than 20 years as an Emmy-award-winning broadcast television news journalist. In her current role for NoveList, Angela helps libraries create effective and engaging marketing with a personalized approach.

Course Instructor: Angela Hursh Estimated completion...: 12 hours Course Level: Three

Content
  • How to purchase this course
  • Contact us
Completion rules
  • All units must be completed