Promote Your Library

Library Storytelling: How to Find Memorable Library Stories to Use for Marketing and Promotion (110)


Description
You know the power of storytelling. After all, you work in a building where you are surrounded by some of the best stories in the world. So why is it so hard for libraries to tell their own stories? It's because we often get stuck at the very first step in the process: finding the most memorable stories to share with our community. The quest for library stories that have emotion and a compelling story arch perfect for library advocacy is more difficult than it sounds. But, in this course, you'll learn how a good story becomes good marketing, and practical tips to find stories that you can use for advocacy and promotion.

*️⃣ Learning Outcomes:
- Understand the critical connection between storytelling and long-term engagement of the community.
- Discover the benefits your library will see when you use stories to build trust with your community.
- Identify the characteristics that turn a good story into good marketing.
- Learn how to find and gather stories that will work for your marketing.

*️⃣ Course instructor:
The instructor of this course is Angela Hursh, Manager (Library Engagement, Marketing, and Professional Development) for NoveList. Angela's background includes more than six years as the Content Team Leader for the Public Library of Cincinnati and Hamilton County and 20 years as an Emmy-award-winning broadcast television news journalist. In her current role for NoveList, Angela helps libraries create effective and engaging marketing with a personalized approach.

Course Instructor: Angela Hursh Estimated completion...: 2 hours

Content
  • Welcome to Library Storytelling
  • Lesson 1
  • Lesson One: Library Storytelling
  • Lesson 2
  • Lesson Two: What Makes a Good Marketing Story
  • Lesson 3
  • Lesson Three: Two Types of Powerful Library Marketing Stories
  • Lesson 4
  • Lesson Four: Finding Library Stories
  • complete the survey
  • Course Feedback Survey
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever